Press releases

We received another award!

The German Institute for Product and Market Evaluation (Deutsches Institut für Produkt- und Marktbewertung GmbH) has awarded Hartan the title of "Quality Brand 2026." This special distinction sends a strong signal: Hartan is associated with above-average quality, reliability, and a positive customer experience. The certification is based on the results of a comprehensive study using AI-supported data analysis. Since its founding in 2017, the German Institute for Product and Market Evaluation has stood for sound evaluation of products, services, and markets. Under the leadership of Donat Brandt, who has been managing an established innovation award for over 20 years and has extensive experience in product evaluation, the institute has developed into a recognized partner for the evaluation of entire markets.

Mercedes-Benz & Mercedes-AMG Collection 2026

New colors and designs. And now also with the historic Mercedes star: The new strollers from Mercedes-Benz and Mercedes-AMG in cooperation with Hartan.

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Brand of the Century 2025

Whether contemporary design or innovative materials: In line with the transformation processes in business and society, Hartan has successfully adapted to important trends since the 1950s. Today, the decisive attributes that distinguish Hartan brand prams are the highest quality, certified safety, freedom from harmful substances, aesthetics and comfort.

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More safety, top design and comfortable features: The new stroller from Mercedes-Benz and Hartan

• Compact folding size and modern look – the “Performance” stroller is the newest member of the Mercedes-Benz Collection at Hartan.
• The model is available in six finely coordinated designs in high-quality “Vegan Leatherette” fabric.
• Special features include the innovative “Quick Fix” harness system and an individually adjustable viewing window that ensures optimal air circulation.

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We are excellent!

Our Rock IT GTR stroller has been certified for excellent product quality by the German Institute for Product and Market Evaluation (DIP). For expectant parents, the DIP's seal of approval provides essential guidance in the decision-making process. Through the use of qualitative and quantitative analysis methods, as well as thorough hands-on testing, the DIP ensures the verification and maintenance of the highest quality standards, based on specific industry norms and regulatory requirements. To guarantee quality standards and objectivity in certifications and the awarding of seals of approval, the DIP relies on triangulation. This involves conducting product and service tests, consumer surveys, and incorporating data from AI-based market research. The Rock IT GTR stroller is available as a complete set, including a premium carrycot, in five designs. Discover it now on our website or at your local retailer.

The new prams from Mercedes-Benz and Mercedes-AMG in cooperation with Hartan: Innovative high-tech material, five designs and a limited edition

• New, innovative material "Vegan Leatherette": durable and breathable vegan fabric with exceptional longevity
• Even more variety: Five designs for Mercedes-Benz models and two designs for Mercedes-AMG models
• Exclusive Limited Edition of the AMG GT²: 299 units in the Hyperblue/Black color combination

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Hartan Rock IT GTR receives PLUS X AWARD

The Hartan Rock IT GTR stroller has been awarded the PLUS X AWARD by the expert jury and receives the seal of approval for high quality, design, ease of use, functionality, and ergonomics . With international and independent expert jurors from over 80 industries, 23 competent strategic partners, and more than 700 participating international brands, the Plus X Award is the world's largest innovation prize for technology, sports, and lifestyle. The Rock IT GTR stroller is available as a complete set including the Premium carrycot, Bag2Go, and adapter in five different designs.

HappyBaby Charity Tour 2022 – Action Week for Children with Cancer

Hartan is on board! We are a proud supporter of the HappyBaby Charity Tour 2022. The major crises of our time are taking our breath away and leaving us speechless. At the same time, unnoticed and far from the media spotlight, countless tragedies are unfolding. In cooperation with the German Childhood Cancer Foundation, we want to focus attention on children who have to live with the frightening diagnosis of cancer far too early...

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Exclusive design, comfort and sportiness: The limited edition AMG GT stroller from Mercedes-AMG and Hartan

In the fourth year of their collaboration, Mercedes-AMG and the Franconian family business Hartan present a special, limited edition of the AMG GT stroller, restricted to 299 units worldwide. The centerpiece of this special model is the red AMG pattern against a black background on the stroller's canopy and the premium carrycot.

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Hartan remains one of Germany's strongest brands in 2022.

When expecting a child, parents-to-be face some important decisions. Perhaps the most important is choosing the right name, but close behind is the question of the perfect stroller. After all, the future little one will experience the world for the very first time in it...

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HIGHEST CUSTOMER SATISFACTION 2021

Hartan receives the Plus X Award for highest customer satisfaction 2021!

We are delighted to receive another coveted seal of approval! The German Institute for Product and Market Evaluation surveyed 3,509 men and women aged 20 to 65 from all German states exclusively for the Plus X Award, asking them which brands they were particularly satisfied with in various categories.

This resulted in 50 brands that, in the respondents' opinion, represent the highest level of customer satisfaction.

Hartan stroller factory named innovation champion

Überlingen – Letting go of the old and embracing the new: Innovative medium-sized companies like Hartan Kinderwagenwerk e. K. from Sonnefeld are not afraid of change, but rather see it as an opportunity. This approach impressed the judges in the 27th round of the TOP 100 innovation competition. As of June 19th, Hartan Kinderwagenwerk officially belongs to the TOP 100. In the scientific selection process, the company particularly excelled in the "Innovation-Promoting Top Management" category within size class B (51 to 200 employees).

Material of the future: Solight ecco

Hartan Kinderwagenwerk eK has recognized the importance of a sustainable lifestyle and embraced its values. In addition to the wheels made from recyclable solight ecco®, which have been used since 2014, handles and bumper bars are now also made from this material. Not only recyclability, but also the absence of harmful plasticizers and high temperature and UV resistance are some of the compelling properties of solight ecco®: • Low weight • Free of harmful substances • Excellent feel • Weatherproof • Wear and tear resistant • High resilience • UV and heat resistant • Recyclable • Resistant to chemicals

Hartan remains one of Germany's strongest brands in 2019.

When expecting a child, parents-to-be face some important decisions. Perhaps the most important is choosing the right name, but close behind is the question of the perfect stroller. After all, the future little one will experience the world for the very first time in it...

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Mercedes-Benz: The Avantgarde stroller - From Function to Experience

A star-studded journey for the little ones: The sporty Mercedes-Benz stroller from the traditional German company Hartan

Stuttgart. With the new Mercedes-Benz stroller from Hartan, style and a driving experience are literally instilled in children from birth.

Here, ergonomic functionality, certified safety, and innovative materials meet a modern, sporty look, developed in close collaboration with the Mercedes-Benz design department. A special highlight is the 5-twin-spoke wheels in an AMG-inspired design, including air-filled tires and adjustable suspension...

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For the third year in a row, Hartan is the winner in terms of "product quality".

Over 800,000 customer reviews of 2,375 companies and 207 industries were compiled through a comprehensive customer survey on product enthusiasm for Germany's largest ranking. In a new study, qualified customers were asked which companies/brands personally impress them with the quality of their products. Within the "stroller manufacturer" sector, HARTAN takes first place. More information about the study can be found at www.produkt-champions.de .

Best brand of the year 2018

The world's largest innovation prize for technology, sport, and lifestyle, the Plus X Award, recognizes Hartan as the best brand of 2018. Only a select few companies receive this special award, which is also only given out once a year. For four generations, Hartan has been developing and manufacturing strollers in Germany, meeting the highest standards of comfort and safety so that babies all over the world feel safe and secure from day one.

Hartan is one of the strongest brands in Germany.

This is documented by the decision of a high-ranking advisory board to include the Hartan brand in the renowned compendium "Brands of the Century – Stars 2016" and to award it the "Brand Award of German Standards." The "Brand Award of German Standards" was personally presented to Mr. John Hartan, designer of Hartan Kinderwagenwerk eK, by Dr. Florian Langenscheidt, publisher of "Brands of the Century," at the grand brand gala on November 24, 2015, in Berlin's LOEWE Hall. The award, a high-quality porcelain sculpture, was exclusively designed by the Fürstenberg porcelain manufactory. With this award, Hartan joins the exclusive circle of approximately 250 German brands, each representing a unique selling proposition within its product category. Hartan was selected as a "Brand of the Century" in the "stroller" product category by a distinguished advisory board of high-ranking brand experts.

Elena Bruhn with her buggy Bit

After Elena Bruhn and her daughter had such a great experience with the Racer GTS stroller , little Blanca is now ready for a buggy. They've chosen the "Bit" buggy from the Xtra-Line Collection: "It's super handy, practical, and functional – I've already recommended it several times... and most importantly, Blanca loves it! She sleeps like an angel in it and sits so comfortably for hours exploring the world." We're delighted by Elena's lovely statement and wish her continued enjoyment with her new Bit buggy.

"Antonio, he doesn't like it"

On August 18, 2016, the wait is over! – the new film starring Christian Ulmen, "Antonio, ihm schmeckt's nicht" (Antonio, He Doesn't Like It), hits theaters. Also featured – the Racer GT in the trendy "Anthracite Melange / Leather Look Red" design, including a matching folding carrycot. This exclusive special edition was designed specifically for the new film and is available to order now from your authorized Hartan dealer (Art. No. 2590-40-989 Racer GT, Art. No. 4030-61-989 Folding Carrycot).